BSW is the largest forestry business in the UK, operating across tree nurseries, forestry, and timber manufacturing. The client wanted a brochure website with a visual wow factor to share with potential investors and clients.

While the creative director focused on the photoshoot and key imagery, the website concept was developed alongside, taking a content-light, one-page approach with full-screen background imagery. Animations were layered throughout, including glowing lights, parallax scroll effects, and moving background patterns. Collaboration with the developer ensured each screen animated seamlessly, with assets created as needed, including layered imagery for parallax effects and background pattern animations produced in After Effects and exported as JSON for web use.