While working with Show+Tell, we launched FutureForum, a sub-brand and event series with its own identity and logo. The events bring people in marketing, design and related industries together to share ideas and spark conversations about what’s next in tech and AI. It’s all about making these discussions approachable, relevant, and easy to jump into.

I created the logo and brand identity to feel fun and friendly, while still modern and forward-thinking. Bold typography, playful language, a bright colour palette and richly textured graphics hint at technology while giving the brand depth and making it instantly recognisable and engaging.