HealthQuest Capital is a private equity firm investing in innovations across healthcare and pharmaceutical services. The project involved redefining their brand and creating a new user-centred website to position them as a trusted and innovative investment partner.

The focus was on UX first, implementing processes such as user journeys, content mapping and high-fidelity prototypes to ensure the site met both business and user needs. The website features a minimalist design with a fresh palette of greens and greys, strategic use of white space and structured layouts to convey professionalism and approachability. Interactive scroll-based animations were added using GSAP and ScrollTrigger to enhance engagement.