Leeds Dock Running Club is a local Leeds-based running community that I volunteered with. With an outdated logo that hadn’t evolved alongside the club’s growth, the project focused on creating a new logo and brand identity to reflect its size and success.

The aim was to keep the brand friendly and approachable, avoiding the intimidating feel that can come with running clubs, while appealing to a younger audience with a fresh, cool aesthetic. The outcome included a new logo, refreshed brand identity, updated imagery, colours, iconography, illustration, social templates, out-of-home advertising materials, and a full set of brand guidelines.