A new brand identity was created for LoveHemp, reintroducing them as a trusted CBD brand backed by science and testing. My role was designing a new e-commerce website that made the product easy to shop, while also giving users the chance to discover and learn more about the products.

The design used a pastel colour palette and checked grids, with plenty of white space to create a clean, fresh feel. Custom iconography helped illustrate key points, and new photography and product compositions presented the range as inviting, credible and trusted for its users.